Optimal Media is the trading name of Alex Sebastian’s financial journalism business. He specialises in business, investing and wealth management coverage. Alex has more than a decade of experience spread across reporter and editor positions in the national consumer media and investment industry B2B titles.

His employers include This is Money, Portfolio Adviser, Financial Times Group, Euromoney Institutional Investor and Business Insider.

In these roles Alex developed an advanced understanding of the City of London, the investment sector, financial markets and the wider business world. He has built an extensive contact list to draw on.

He has also learnt how some of the world’s most successful media organisations use story selection, framing, headline style and SEO techniques to attract large audiences.

Alex is fully qualified as a financial journalist. He holds the CFA Society Investment Management Certificate (IMC), an NCTJ Certificate in Journalism and a degree in economics from the University of Sussex.

Further details are available in his LinkedIn profile or via emailing him at alex@optimal-media.co.uk